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Meet Our Founders
David Johnson
CEO & Founder
David’s brand journey started with an everyday observation: his wife hunching over a tiny mirror to style her hair, with skincare cluttered on the counter. Frustrated by vanities lacking both practicality (storage, good lighting) and cozy design, he aimed to turn rushed routines into calm rituals. In 2018, he founded the brand to craft accessible, beautiful vanities for every home.
Mia Spielberg
Co-Founder & Design Director
David’s long-time close friend, Mia brings a fashion-forward vision as Design Director. She translates David’s practical vision into stylish, on-trend vanities—arched mirrors, playful hues, modern silhouettes that stay timeless. Her knack for blending trend and functionality makes our pieces go-tos for elevating beauty spaces.
About Us
Brand Origin Story of the American Vanity Brand
As the morning sun first streamed into their California apartment, Mark would always catch his wife Lena frowning in front of the tiny bathroom mirror — it was too small to see her whole hairstyle, her cosmetics were scattered and messy across the counter, and she had to constantly adjust her posture while brushing her hair.
“Why isn’t there a vanity designed specifically for women?” The thought took root in Mark’s mind. He visited dozens of furniture stores, only to find options that were either flashy but impractical decorative pieces or basic, one-dimensional tables; none struck a balance between functionality and comfort.
In 2018, Mark quit his job as a furniture designer and launched a brand dedicated to vanities, with the mission of “making every family’s morning routine calm and effortless.” His first product incorporated Lena’s input: a dimmable ring mirror, divided storage drawers, and an ergonomically designed countertop height. Today, the brand has become a trusted choice for American households, and Mark often says, “Our original mission has always been love hidden in the details.”
Brand Origin Story of the American Vanity Brand
Created in collaboration with a local California designer team, we’ve crafted four core collections:
- American Country Style (distressed solid wood + carved edges)
- Modern Light Luxury Style (metal high legs + marble countertops)
- Nordic Minimalist Style (light wood tones + straight lines)
- Retro Hollywood Style (gilded frames + velvet stools)
Each style offers 3-5 options for wood tones/countertop materials, compatible with over 90% of American home decoration styles.
Scientifically Partitioned Storage Design
- Addressing the pain points of American consumers—who own a large number of beauty products and jewelry—this vanity comes standard with "three-tier partitioned drawers (upper tier for lipsticks + middle tier for eyeshadow palettes + lower tier for large items), side-mounted jewelry hooks, and a small shelf next to the mirror." The premium version adds "a hidden makeup brush holder" and "a jewelry storage tray," solving the problems of "difficulty finding items and easy dust accumulation."
